On Page SEO" Checks This really is the biggest part on the audit. It addresses how to analyze personal pages in bulk to uncover problems with together with the site.
Check for rel=nofollow Stats
What's rel="no follow"? A command telling Googlebot not to move any equity, trust or credit by means of a link. Why do nofollow hyperlinks matter: In the event you'd like to pass hyperlink equity via an internal link on your site or via an out bound link If you`re hyperlink building and acquiring no-follow hyperlinks, you`re acquiring diminished returns on your effort How may I check for no-follow hyperlinks: Majestic Screaming Frog A nofollow browser plugin
Duplicate Tags
What're duplicate title tags? When at least 2 pages on your site have the same title. Why do titles issue? You run the chance of search engines passing them over as content that is comparable or duplicate. Each page in your site should have a concept that is clear, unique. If pages have duplicate titles most probably they've comparable content which may be better-suited to merged together to produce page and one robust using an original title tag. How could I check for tags? Screaming Frog
Publisher markup
What's Publisher markup The whole web site is connected by this markup to the publisher. While they may be utilized mutually exclusive, publisher mark-up is for companies and authorship mark-up is for individuals. Similar to authorship mark-up shows a picture of the author as a snippet that is rich, publisher markup shows a summary of the the businesses googleplus page on the correct hand side of the display when someone searches for the company by title. Does Publisher mark-up issue? It great for branding as the searcher will get a snap-shot of your company`s title, emblem, address, images and reviews. Basically have Publisher markup, how could I check? Verify that your website is connected to your business google page. Check the section of your website for this particular code
Authorship markup (rel='author' or rel='me')
What is Authorship markup? Shows a rich snippet of the author in the SERP. Attributes content on a page or post to some particular author (i.e. digital signature) Why does authorship mark-up matter? Currently authorship mark-up has been suspended by Google; however might take it it back in potential. If I 've mark-up that is Authorship, how could I check? Verify with Google Structured Information Testing tool.
302 redirects
What's a 302 re direct? Tells lookup engines that a page continues to be moved temporarily. Why do 302 redirects matter? 302 re directs don't move SEO equity, in case you redirect a a typical page, meaning, the link worth does perhaps not pass through. Because Google believes a-T some point you may revert straight back to the redirected url, it could prevent content. How am I able to check for 302 redirects? Screaming Frog Redirect Checker
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